Sella’s mission is to make buying and selling used stuff completely, 100% frictionless. That means tap to buy and tap to sell with confidence, trust and efficiency at every step.
Why? Because buying pre-owned versus new is good for communities, local economies and the environment in more ways than we can count. And because life’s too short to work for profit without a purpose.
Sella was founded in 2016 with the goal of fixing the issues we’d experienced when trying to buy and sell stuff on local marketplaces.
When we talked to others, we realized they were facing the same hurdles. Everyone liked the idea of buying pre-owned to save money and reduce waste, but they found the process to be time consuming and sketchy. Shopping on Craigslist was a far cry from Amazon Prime. And selling stuff was even worse. The time required just didn’t seem worth the hassle — not to mention giving out personal information to strangers, haggling over the asking price and waiting around for no shows.
A recent study found that even the most active sellers only sell 10-30% of their stuff.
The marketplace itself wasn’t the problem — once an item is listed, existing marketplaces do a great job connecting buyers and sellers. It’s all the other stuff that is unnecessarily time consuming and yes, sometimes risky. So instead of reinventing the marketplace, we built Sella to make it safer and easier for people to buy and sell pre-owned items on the marketplaces you already use.
When you hire us to sell your stuff, we pick it up, prepare it for sale, research prices, craft your listing, respond to buyers and more. We literally handle everything so it’s the easiest sale you’ll ever make. And for shoppers, we make buying on Craigslist feel like Amazon Prime — you get complete, detailed product information, easy online checkout and next day delivery. And you can even return items if there’s an issue.
We're making the world a better place,
one pre-owned sale at a time.
With every sale we facilitate, we know we're helping someone make — and save! — extra cash. And by giving perfectly good items new life, we're also helping to slow down the cycle of make-use-thow-away, which saves earth’s precious resources and reduces waste. But we've got big ambitions to do even more.
Along with our nonprofit partner, Mighty Good Things Foundation, we’re helping more than 1.5M+ nonprofits, schools and religious organizations raise money by turning clutter into cash. Now you can tap to donate unused items to fund any cause close to your heart. With a few clicks, clutter becomes cash, and cash becomes positive social, environmental and community impact. And that’s a process we’re proud to support.
Thanks for helping us on our journey to make the world a better place, one pre-owned item at a time
Based in Portland and Austin, we're a quirky bunch of startup veterans,
passionate about selling used stuff.
I founded Sella and Mighty Good Things Foundation together in 2016 to make it easier for people to turn used stuff into cash donations for the nonprofits and schools they love.
For the past fifteen years, I've held various roles in and around tech startups. My favorite stage is super early, and my favorite feeling is that moment you recognize a good idea is becoming a great one, as a result of open, supportive collaboration with people you trust and respect. Before moving into tech, I worked briefly at Goldman Sachs, after earning a BS in Math-CS with honors from Brown University.
In 2010 my wife and I moved to Portland, Oregon from NYC for her job at Reed College. Since then, we've had two boys who keep us busy, laughing and hopeful.
Nearly 16 years ago, I built and launched eBay Giving Works (now called eBay for Charity), and spent the next 7 years at eBay leading and growing that initiative. When I met Byron in February 2017, I immediately saw the potential to multiply the incredible impact we were able to deliver at eBay, by eliminating the burden of resale from donors and nonprofits and taking a marketplace neutral approach to selling.
For nearly 20 years, I've held marketing and strategic management roles, primarily in consumer-tech and ecommerce, after graduating from Stanford University. My work with social impact ventures and early-stage startups has been the most rewarding.
After spending more than two decades in the Bay Area, I recently relocated to Austin (with my husband and our two boys).
I've worked at the intersection of business, design, and technology for over 15 years. I do my best work in the uncharted worlds of early-stage startups. I love the process of deriving elegant solutions for complex problems. My passion lies in making peoples' lives better through human-centered design.
After completing an MFA in Product Design at Stanford University, I started a design consultancy called Lift Projects where we worked with a variety of early-stage startups as well as larger companies such as Google, YouTube, FitBit, and Dropbox. In 2013, I joined LA-based video publishing startup, Epoxy, and stayed with the company until it was acquired in 2016.
My fiancé and I moved to Portland in 2017 when I joined Byron to work on Sella. When I'm not designing, I enjoy working on art, sipping tea, doing yoga, and exploring the Pacific Northwest in our '87 VW Vanagon.
If you love resale, get excited by technical, design, and logistics challenges, and want to do well while doing good for the world — we'd love to hear from you!